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MSAA 2025 Annual Business Meeting
September 10, 2025
The Clay Center • Charleston, WV
The Clay Center • Charleston, WV
Don’t Miss MSAA’s Premier Event
A celebration of success, connection, and forward momentum.
We’re excited to announce the 2025 MSAA Annual Business Meeting at the Clay Center in Charleston, WV! This vibrant new venue sets the stage for our biggest annual gathering of MSAA member agencies, strategic partners, and industry leaders.
Join us as we celebrate another successful year, strengthen connections across our network, and gain valuable insights to drive continued growth. We look forward to an unforgettable experience in a setting that reflects the legacy and momentum of MSAA.
Total Written Premium
MSAA Member Agents
Carrier Partners
09/10/2025 08:00
Register for the meeting and join your fellow attendees for breakfast as you explore the Exhibit Hall.
09/10/2025 09:00
Holly Herron
09/10/2025 09:40
Anurag Shah
Gain valuable insight into the latest developments across SIAA. Discover how we’re continuing to deliver sustained value to member agencies and how initiatives like Agency IQ are shaping smarter, more efficient agency growth. We’ll also take a look at where we stand in 2025 and share a clear vision for our goals and priorities heading into 2026.
09/10/2025 10:10
Kelly Donahue-Piro
Managing Your Book in 2026: What’s To Come
Gain insights into market predictions, client relationship strategies, and operational readiness for the year ahead. This session covers proactive remarketing and retention techniques, best practices for writing new business, and strategies to operate efficiently.
09/10/2025 11:00
09/10/2025 11:15
09/10/2025 12:00
Enjoy lunch as you engage with industry leaders and innovators. All are welcome, both Members & Partners.
09/10/2025 13:15
09/10/2025 13:45
09/10/2025 14:00
Explore all the Clay Center has to offer while enjoying a drink and connecting with fellow attendees.
As Founder and President of insurance consulting and training firm Agency Performance Partners, for more than a decade Kelly Donahue-Piro has been inspiring clients and conference attendees alike to be “Ridiculously Amazing.” An empathetic visionary, Kelly sees herself and her team not just as expert advisors but as a “BFF” to agency owners, coming alongside with an arm around the shoulder when times are tough and a round of high-fives when success rolls in. Kelly’s professional journey began with a degree in Relationship Marketing from Bentley University in 2003, and she hasn’t hit pause since, serving—among other roles—as Vice President in charge of Client Services for an insurance digital marketing firm once named among America’s fastest growing companies by Inc Magazine. Since 2014 she has helmed Agency Performance Partners and traveled the U.S. and Canada as a highly sought-after speaker empowering insurance agents to face change with a can-do attitude and a growth mindset.
As SIAA’s Chief Data Officer, Anurag is responsible for developing and executing the overall Data, Analytics and AI Strategy across the organization. This includes deploying data platforms across members as well as Master agencies and strategic carrier partners. He is also responsible for developing the analytics and AI roadmap that will help the organization achieve its vision.
Anurag has over 25 years of experience of building and scaling technology products and services. Before joining SIAA, Anurag was the CEO and Co-Founder of DONNA.ai (Aureus Analytics) where he led the organization's overall growth, product roadmap and execution strategy and the eventual sale to SIAA. At DONNA ai he worked closely with a large number of independent insurance agencies across the US and helped them grow their businesses using AI and Data.
Anurag started his first technology venture – ESI, at the age of 24, which was later acquired by Omnitech, where he served as the COO & Head of Global Operations. Prior to ESI, he worked for IBM & CBay systems.
Anurag's strengths lie at the intersection of business and technology, focusing on artificial intelligence and machine learning.
He is a co-author of two patents: Network Analysis and SentiMeter®.
Anurag is an engineering graduate from the University of Mumbai and has studied management at NMIMS in Mumbai and executive management from the ISB, Hyderabad. He has also studied Machine Learning from Stanford.
As a technology entrepreneur and artificial intelligence subject matter expert, Anurag is continuously thinking of disruptive ways to connect the evolution of AI and its application to various industries, including insurance.
Anurag lives in Connecticut with his wife and two sons.
We’re excited to welcome Kelly Donahue-Piro, founder of Agency Performance Partners, as the keynote speaker for the MSAA 2025 Annual Business Meeting in Charleston, WV.
Kelly brings energy, insight, and real-world strategies that help agencies perform at their peak.
Watch the video to see why you won’t want to miss her session!
Applied / EzLynx
Vertafore
Southern Church Mutual Insurance
The Clay Center
Where Creativity, Culture & Connection Meet
The Clay Center for the Arts & Sciences is a premier destination to inspire meaningful connections at the MSAA Annual Business Meeting. Located in the heart of downtown Charleston, WV, the Clay Center is a 240,000-square-foot hub that brings together performing arts, visual arts, and hands-on science experiences—all under one roof.
1 Clay Square, Charleston, WV 25301
Get Directions
304-561-3570
Hotel Accommodations
MSAA does not have a dedicated room block for the Annual Business Meeting. However, we recommend exploring the following nearby accommodations for convenient access to The Clay Center.
Where to stay in Charleston, WV
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