Don’t Miss MSAA’s Premier Event
A celebration of success, connection, and forward momentum.

We’re excited to announce the 2025 MSAA Annual Business Meeting at the Clay Center in Charleston, WV! This vibrant new venue sets the stage for our biggest annual gathering of MSAA member agencies, strategic partners, and industry leaders.

Join us as we celebrate another successful year, strengthen connections across our network, and gain valuable insights to drive continued growth. We look forward to an unforgettable experience in a setting that reflects the legacy and momentum of MSAA.

Momentum Meets
the Mountain State

Real numbers. Real impact. Real connections.

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Total Written Premium

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MSAA Member Agents

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Carrier Partners

Agenda

Agenda

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Networking Breakfast with the Exhibitors

Register for the meeting and join your fellow attendees for breakfast as you explore the Exhibit Hall.

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MSAA Welcome Remarks & Awards Ceremony | Holly Herron

Holly Herron
Regional President, SIAA Atlantic Southeast Region
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SIAA on the Move | Anurag Shah

Anurag Shah
Chief Data Officer, SIAA

Gain valuable insight into the latest developments across SIAA. Discover how we’re continuing to deliver sustained value to member agencies and how initiatives like Agency IQ are shaping smarter, more efficient agency growth. We’ll also take a look at where we stand in 2025 and share a clear vision for our goals and priorities heading into 2026.

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Keynote | Kelly Donahue-Piro

Kelly Donahue-Piro
Founder and President, Agency Performance Partners

Managing Your Book in 2026: What’s To Come

Gain insights into market predictions, client relationship strategies, and operational readiness for the year ahead. This session covers proactive remarketing and retention techniques, best practices for writing new business, and strategies to operate efficiently. 

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Break

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Panel | AI In The Agency

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Networking Lunch with the Exhibitors

Enjoy lunch as you engage with industry leaders and innovators. All are welcome, both Members & Partners.

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Commercial Lines Presentation | Mitch Brown

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Closing Remarks

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Networking Reception & Museum Exploring

Explore all the Clay Center has to offer while enjoying a drink and connecting with fellow attendees.

KEYNOTE SPEAKERS

Kelly Donahue-Piro

Founder and President, Agency Performance Partners
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Holly Herron

Regional President, SIAA Atlantic Southeast Region
LEARN MORE

Anurag Shah

Chief Data Officer, SIAA
LEARN MORE

Get ready for one of the most impactful voices in the industry!

We’re excited to welcome Kelly Donahue-Piro, founder of Agency Performance Partners, as the keynote speaker for the MSAA 2025 Annual Business Meeting in Charleston, WV.

Kelly brings energy, insight, and real-world strategies that help agencies perform at their peak.

Watch the video to see why you won’t want to miss her session!

Our Sponsors

Diamond Sponsor

Silver Sponsor

Vendor

Applied / EzLynx

Vertafore

Southern Church Mutual Insurance

Interested in joining our team of sponsors?

Sponsorship Opportunities

See you in September!

September 10th 2025

The Clay Center

Where Creativity, Culture & Connection Meet
The Clay Center for the Arts & Sciences is a premier destination to inspire meaningful connections at the MSAA Annual Business Meeting. Located in the heart of downtown Charleston, WV, the Clay Center is a 240,000-square-foot hub that brings together performing arts, visual arts, and hands-on science experiences—all under one roof.

1 Clay Square, Charleston, WV 25301
Get Directions
304-561-3570

Hotel Accommodations

MSAA does not have a dedicated room block for the Annual Business Meeting. However, we recommend exploring the following nearby accommodations for convenient access to The Clay Center.
Where to stay in Charleston, WV

Useful Links

The Clay Center

Visit Charleston

Where to eat in Charleston